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10 UI Design Mistakes Too Many Businesses Make

Someone has quoted very rightly “A good UI design is all about how a user interacts with the design whereas a great UI design interacts well with the users while ensuring the experience is also not compromised.” Thus, it combines the best practices of both UX and UI.

In the present digital scene, user-interface plays a crucial role in the success and failure of a website. A well-designed user interface design prompts a visitor to seek further information, navigate through the site, and ultimately make a buying decision after a series of clicks. Hence, user interface design is not restricted to the outer layer of a design only but also about the usability of the design. However, there are some common mistakes that designers offer commit while designing UI of websites.  This blog covers 10 most common UI design mistakes, read it to avoid these design blunders.

  1. Complex Navigation– A good website design simply flows and if users are having a hard time navigating back and forth between the pages that mean navigation is confusing and complex. Your UI design should be such that users are able to breeze naturally through a website and find the information as quickly as possible without any distraction. Navigation has a bigger impact on the success and failure of a website design. You can ensure a clean navigation by using elements such as drop down menus with a clear hierarchy, use of multi-toggles & slide navigations, and having a well-defined navigation bar that guides the visitors and gives them a seamless experience.

test

Pic courtesy:  vandelaydesign

  1. Poor Color Scheme- A weak color scheme can kill the overall look and feel of your website design. When choosing colors that do not go well with your site theme, can risk losing your visitors in seconds. To give your website pages a consistent and unified look, follow basic color rules. Stick to a palette of three to four colors for your website to create well-balanced pages and to build brand familiarity. An ideal option is using three different colors in a proportion of 60%, 30% and 10%, more colors you use harder it gets to create a consistent visual appeal.

poor-color 

Pic courtesy:   webdesignkit

  1. Unbalanced Layout-Bounce rate on your website will dramatically increase if visitors need to make an effort to find the information they are looking for. An organized and structured layout looks pleasing to the eye and users can quickly find the information they are searching for by simply looking through it. For achieving balance, using the grid is highly recommended, it splits your layout into sections with series of vertical and horizontal guides. Further, these guides can help you placing the elements and balancing the web pages.

unbalance

Pic courtesy:  Muzli -Design Inspiration

  1. Unfriendly Screen Resolution-This issue has also made it to the list of top ten web design mistakes. In the modern web designs, a site that does not respond as per the screen size is not giving a good user-experience. As per a survey by Freshsparks, 40% of users go to a competitor’s site after a poor mobile experience. Thus, having a responsive website design is need of the hour that responds to the user-behavior based on screen size including tablets, ipads, mobile and other hand held devices. The optimized layout for websites presently is 1024 x 768 pixels. So,if your site is not responsive yet, you are losing some great traffic.

insp

Pic courtesy:  just creative

  1. Complicated Registration Forms- The design of registration form plays a great role when it comes to subscription. Designing a registration form is tricky and many websites face high bounce rate in the absence of a compelling registration form. Your registration form needs to be short and simple, long and lengthy forms often turns users away. You must have come across websites that offer a long form to be filled with most registration fields mandatory and validate the fields to an extent that user gets frustrated after few failed attempts. 

Here are some best design practices for registration forms: 

  • Form’s structure and formation is extremely important and makes a great impact on its design.
  • Use Logical Sequencing– Make sure form follows a logical sequence pattern such as Name followed by Last name or Credit card no. followed by expiration date etc.)
  • Optimized Form Field Labels-Using short and to the point words as the label is another good strategy to be followed.
  • Strong Call-to-Action- Copy you use for your call-to-action buttons and labels plays a crucial role in boosting up your conversions.

For Example

exam

Pic courtesy: True Conversion

In the above two forms, one form performed better because it used logocal sequencing and it had group related questions. 

 

  1. Poor Performance- Response time is a major design killer, and this is what defines your website’s overall performance. If your website takes time in loading or any particular element, or animation is too slow in loading then your website will be losing a great no. of visitors. To ensure consistent user engagement you need to improve your website’s responsiveness. To improve the performance of your website, avoid using dead-weight objects and elements on your page to ensure that loading speed is well-optimized. 
  1. Unorganized Content Layout- When it comes to website content, visitors just want to scan through information and pick out points of interest on a web page. Users don’t have the time or you can say don’t want to read it unless it is necessary. To grab user’s attention, it is important to follow an organized content format rather than just putting a block of text on the web page. 
  • Use an appropriate page title for each web page so that visitors know what to expect on that page.
  • Use margins to create enough space between images and text else it may look no less than a clutter.
  • Make use of short and self-explanatory headlines, sub-headings, bullet points of interest and appropriate paragraph length to make information easy to absorb for readers.
  1. Irrational use of images- Images add a visual appeal to the website and are a great way to capture user’s attention. However, irrational use of images such as using too many images, or irrelevant images, or using stock photography is not a good idea. Carefully pick images that complement the content and theme of the website. Use high-quality images that trigger certain emotional response and improves the overall aesthetic of the site.
  1. Follow the below mentioned best practices on images:
  • Describe your images in plain English, just like image file names.
  • Avoid keyword stuffing your alt tags.
  • Avoid using alt tags for decorative images.
  • Do not use any low-resolution images.
  • Using too many large images interferes with the loading speed of the site and thus affects the overall performance of the website.
  • Optimize image size so that it takes less time to load them.
  1. No Search Box- A website is like a mini archive of information whether you are having a b2b website, an e-commerce website, or a blog, a well- placed search box is essential. A visitor might be looking for a particular information that he cannot find at a glance on the website, by adding  a search field, you enable visitors to easily find information they are looking for. Infact, you can make search box a pretty attractive element. Google Custom Search is a clean, easy yet effective way to get started.

 

  1. Testing- How will you make sure whether a particular section of your website is performing or not? For a successful website you need to test the key elements of your site and adapt to the changes as well. Your website may look visually appealing but the most critical element is the user experience. By testing your website, you will get to know:
  • How a user travel through your website?
  • How they interact with your website and how easy or difficult it is for them to find information they are looking for.  

You need to have a brief checklist for testing your website.

Wrap up- Avoid the above mentioned mistakes to provide a stellar experience to your website visitors.

 

About Johnson Hur

After having graduated with a degree in Finance and working for a Fortune 500 company for several years, Johnson decided to follow his passion by embarking on a path to the digital world. He has over 8 years of experience with large companies setting marketing strategy.

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